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Ingredients
Know What’s Doing the Cleaning.
Ingredient names can feel opaque. This guide explains the roles common ingredient families play without pretending that one ingredient defines an entire formulation.
Surfactants
Help liquids wet surfaces, lift soil and keep it suspended for removal.
APGs
Alkyl polyglucosides are sugar-derived non-ionic surfactants used for their useful cleaning and formulation properties.
Chelating Agents
Bind or manage mineral ions that can interfere with cleaning performance.
Builders
Support cleaning performance by managing water conditions and soil removal.
Solvents
Help dissolve specific soils and can influence drying and residue behaviour.
Acids & Alkalis
Used carefully to target different soil types while respecting compatible surfaces.
Fragrance
Used only where appropriate and never as a substitute for cleaning performance.
Preservatives
Help protect water-based products from microbial spoilage during their intended life.
Enzymes
Target particular soil types in formulations where enzyme action is useful.
Product Information
For the product you receive, read and follow the label for the current ingredient declaration, directions, surface compatibility and safety information. Product pages provide additional formulation context where it is supported by the product data.
Safety Documents
Where a downloadable Safety Data Sheet is supplied for a product, its product page includes the document link in the Safety & Transparency section. Not every consumer product is accompanied by a public SDS. For further product or workplace-use information, use the Contact page and identify the product concerned.